Sr. Brand Manager

Marketing Operation

GM Brand Development and Communications

Sr. Managerial

Dubai, UAE
Reporting to GM Brand Development and Communications, the Sr. Brand Manager will directly support and promote our brand and reputation. You will handle over
50 SKUs in all global assigned market regions.
The Sr. Brand Manager’s main duties include developing marketing elements such as branding, logos, advertising media, and messaging and coordinating with sales managers on appropriate branding.
You will actively participate in the company’s strategy, communications, brand management as well as event planning and coordinating. As the Sr. Brand Manager, you will also be responsible for internal and external communications, liaising with both internal and external stakeholders in implementing the firm's marketing plan.
•
•
•
•

•

• Support the Company's Vision, Mission and Values;

Lead the development & execution of the brand strategy of the company; Responsible for the design and production of media content;
Compile, develop and execute the firm’s marketing plan, in line with the
business strategy as decided and communicated by the firm’s management; Procure all PR and brand related items and materials for the firm’s events; Be involved in and collaborate on all initiatives related to the firm’s
Recruitment, Business Development, PR and Corporate Social Responsibility;
•

•
•

•

• Conduct marketing research to support any required project and keep updated with latest current trends and guidelines;

Be the brand guardian for the newly developed brand positioning;
Develop a customer focused category strategy, develop the product range &
promotional program that delivers strategic plan & commercial performance; Handling each product of many varieties to look out and promote into the
market by managing brand managers;
Effectively execute brand marketing campaigns;

• Deliver increased brand awareness, consideration & image uplifts through creative development and top-of-funnel activity;
• Use the right tools - brand tracking, econometrics and sentiment analysis to monitor brand performance across markets;
• Work closely with the creative team to ensure a consistent brand experience across marketing and product touchpoints;
• Negotiate beneficial outcomes for the category to ensure opportunities for improved category performance;
• Manage the optimization of profitability through effective promotional planning, inventory management and packaging efficiencies;
• Develop a deep understanding of customers, products, and the buyer’s

journey;

• Manage and work with different stakeholders in order to set campaigns, budgets, and projects;
• Identify critical success factors for competing in the market.

• 7+ years’ experience as a brand marketing leader;
• Creative brand marketing expertise: you have previously built brands that people love;
• Proven experience building and managing brand marketing campaigns with a mix of digital, offline and BTL experience;
• Strong ability to develop strategy and to influence other areas of the organization;
• Successful management of 3rd party relationships to create integrated teams;
• Strong communication and interpersonal skills, able to persuade and influence people;
• Demonstrated understanding of customer journey and lifecycle marketing;
• Experience working for a global brand and/or for ride hailing and highly dynamic companies is a plus;
• Strong written and verbal communication skills in English.

English proficiency.