Qualifications and Skills:

• Relevant degree or certification and equivalent practical experience.
• Strong communication skills.
• Demonstrated ability to drive followership growth and engagement on social media.
• Exceptional analytical, communication, and presentation skills with the ability to operate with

energy and flexibility in a fast-paced environment

• Be able to adapt to a constantly evolving and collaborative environment.
• Strong Microsoft Excel and PowerPoint skills
• Web analytics, Google Analytics experience is a “must have”.
• Must be comfortable crafting strategic marketing plans and presenting them to the management

and clients.

• Familiarity with the music/entertainment industry would be useful.

Overview:
As the domain head for Digital Marketing, your primary role will be to lead the team to engage with
our existing audience and entice more users to view the company’s digital assets across the globe.

The role entails strong leadership and communication skills, as well as the ability to work in a multi-
cultural environment spanning Africa, India, and Southeast Asia. The company actively uses social

media as its most important tool to reach out to its audiences, and you would need to use your
creativity in developing and executing the company’s social media objectives. You would have a strong
ability to spot trends, adapt to the constantly changing digital landscape, and sharp analytical skills to
always stay on course. You would be expected to monitor and be accountable for the ROI on all efforts
and investments made on digital marketing.

Key Areas Include:

1. Social media marketing:

Developing distinct online campaigns to promote content by attracting high numbers of
Internet followers through social media channels such as Facebook, Twitter, YouTube and
Instagram.

1. Search engine optimization (SEO):

Developing strategies to increase number of visitors/ clicks to company website or download
links by getting high-ranking placements in search results.

1. Pay per click (PPC) campaigns:

Sponsored online advertising.

1. Affiliate marketing:

Promoting content on other websites, using digital networking.
Job Role & Responsibilities:

• Planning:- To plan and execute all web, SEO/SEM, marketing database, email, social media

and display advertising campaigns.

• Promotion:- Responsible for promoting content links for various distribution platforms like

YouTube, iTunes, Apple Music, Spotify, Amazon, Deezer, etc. Coordination with local
marketing resources and the digital team for upcoming content and planning promotions
accordingly.

• Leadership:- Guide a team of marketing managers to manage the company’s social media

and digital marketing campaigns to grow the reach and engagement with our audience, both
organically and inorganically.

• Analytics:- Lead all analysis and reporting associated with Social Media, including

weekly/monthly reviews and insight based planning sessions

• New Ideas:- To propose innovative ideas, in order to induce creative growth strategies.
• Social Media Management:- Design, build and maintain companies’ social media presence.
• Performance tracking:- Measure and report performance of all digital marketing campaigns,

and assess against goals (ROI and KPIs).

• Collaborate with agencies and other vendor partners.
• Assist with development and the execution of paid social media strategy, inclusive of

campaign objectives, KPIs, targeting/segmentation, etc. with a particular emphasis on upper
funnel, general branding campaigns promoting media rich content

• Develop an audience targeting strategy by campaign; you must have knowledge of

Lookalike audiences, retargeting and how to experiment and constantly iterate to fine the
right audiences by interests and demographics

• Develop the media flow chart for paid social branding campaigns; determine the length of

time and spend for each campaign

• Maintain a deep understanding of current and emerging channels and network capabilities