Ability to come up with concepts and execute the artworks primarily on digital and social channels
Assign work to junior team members based on specialisations in line with the project plan.
Create key frames for animated sequences showing motion by using advanced animation techniques.
Decide the number of animated sequences to be created from the storyboard or animatic.
Develop various available animation techniques to broaden skill sets and deliver across a variety of projects.
Explore complex motion techniques to enhance skills.
Familiarity with 2D, 3D and computer-generated animation.

Guide research to form ideas for animation sequences.
Guide the creation of blocking animation to decide the motion sequence for each shot in the scene.
Guide the creative thought process by using illustrations during creative briefings.
Guide the updating of asset libraries to store animation assets created for future projects and reference.
Picture various types of simulated motion required in the shots to animate the scene.
Review animation sequences created by junior team members to provide creative inputs for refinement.
Study script, storyboards and concept art to understand the animation requirements.
Study the motion required for characters created from concept to communicate to teams.
Support the creation of the project plan for the team by providing time estimates for specific tasks.
A minimum of 10 years of experience in a media or advertising agency.