Job Title: Sales Representative – Modern Trade (Ready-to-Eat / Food Division)
Location:
Department: Sales & Distribution
Reports To: Area Sales Manager / Regional Sales Manager
Experience: 2–5 years in FMCG / Modern Trade sales, preferably in food/RTE
category

Key Responsibilities:
 Modern Trade Account Management: Handle sales operations in key
modern trade outlets such as Reliance Retail, Big Bazaar, D-Mart, Spencer’s,
More, and other supermarket chains.
 Sales Achievement: Achieve monthly sales targets through effective
planning, execution, and relationship building.
 In-store Execution: Ensure proper product visibility, planogram adherence,
shelf space allocation, and timely replenishment.
 Promotions & Activations: Execute promotional activities, sampling
campaigns, and merchandising plans in coordination with the marketing team.
 Stock & Order Management: Collect orders, ensure timely delivery, and
monitor stock levels at the store/distributor level.
 Reporting: Maintain and share daily/weekly sales reports, competitor
analysis, and market insights with the reporting manager.
 Relationship Building: Develop and maintain strong working relationships
with store personnel, category buyers, and distribution teams.
 Market Intelligence: Monitor competitor activity, consumer behavior, and
suggest new opportunities to grow brand presence.