Job Title:  Marketing Manager
 Department:  Marketing
 Industry: FMCG
 Location: Nigeria
 Employment Type: FTE
 Direct Reporting to Commercial Head
JOB BRIEF:
We are searching for an experienced Marketing Manager with a knack for
communicating and a flair for strategizing and implementing marketing campaigns; who
can take ownership of driving profitable and sustainable growth for our business.
The ideal candidate will be responsible for the development of the marketing strategy
and ensuring campaigns are mapped to personas with a clear view of the customer's
journey from start to finish and reporting on ROI and spending in line with the
company's goals.
RESPONSIBILITIES:
 Responsible for management of Brand Strategy,Brand campaigns, Marketing spend,
Consumerportrait, Brand engagement plan-BEP, Innovation/renovations, Recipe
improvements, Packaging development, new product launch & relaunches, pack size
optimizations and market research.
 Developed consumer & communication engagement strategies, above the line-ATL &
below the line-BTL
 To create impactful campaigns and strategies to maximize brand equity and awareness
to boost business growth and meet required targets for volume, and quality
 Increasing brand awareness and market share.
 Lead marketing tasks and project team meetings to land innovation and
renovation projects.
 Working closely with the Sales leadership team, I introduce innovative tools and
strategies to enable the attainment of demanding volume goals.
 Strategy; understand the overall business and marketing strategy and create a
marketing plan for our brands.
 Budget; manage marketing budget and report on the marketing spend.
 Team Management; manage, lead and motivate a marketing team.
 Stakeholder Management; work collaboratively with a variety of stakeholders
 Campaign Management; target market segments with integrated marketing
campaigns to generate demand and convert them into leads. Campaigns across
marketing channels or platforms to bring our brand names to household names.
 Content Marketing; create a variety of content - thought leadership, blogs,
whitepapers, webinars and videos.
 Digital; be responsible through the central marketing team. Ensuring content is
optimized for SEO, and our presence is expanded across our social –Instagram,
Facebook, Google and other Social Media search engine.

REQUIREMENTS:
 Experience in creating a marketing plan that builds awareness and drives leads.
 Required Experience of 8 – 10 years in FMCG, Nigeria experience will be
preferred.
 MBA in marketing and related disciplines
 Excellent written and presentation skills.
 Broad experience across online and offline marketing channels
 Good experience working with sales teams
 Budget management experience.
   Proficient in MS Office.
 Applicants should not be older than 39 years

METHOD OF APPLICATION:
Use the title of the Job and location as the subject of the email.