KRAs

Description

Social Media

Amplify reach & engagement across all M1 & M2 platforms with exploring new opportunities & ideas

Digital leads

Campaign set up in coordination with the agency and Quality & quantity of the leads to be maintained as per business need

M-o-M

PR & events

Exploring speaking & sponsorship opportunities for CEO & the management across events - with associations & external partners

Website management

Updating the M1 & M2 websites time to time with latest articles, blogs, numbers etc.

Agency management

Efficiently & effectively managing the onboarded agencies for maximum & timely outputs

Team management

Nurturing & managing the team for the benefit of the department & the organization

Additional projects/ responsibilities

Planning & executing new or adhoc projects time to time to increase visibility, engagement & branding

C ontent Writing

Writing and compiling content for the Newsletter

Ecommerce / Fintech / NBFC company preferred
Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects. Google certification is a helpful add-on, as is a good understanding of marketing automation tools and software.