Plan, develop and implement marketing strategy roadmap for next generation STB products,
devices and associated VAS for customer offering.
 Ensure brilliant customer experience through leveraging scale of AKASH services and
available digital assets and services.
 Ensure that all AKASH services in terms of STB and VAS contain globally available modern
features like hybrid system, PVR, DVR, android, hybrid OTT platform connectivity and others.
 Ensure the upcoming or new generation STB boxes and associated VAS contain technology
enabled well protection system and mechanism against any business threat and revenue
leakage.
 Coordinate with cross functional departments to understand customer needs and plan/change
strategy accordingly.
 Closely work with broadcast and business systems and marketing team to match the market
demand and organization readiness to deploy new plan of the business in terms of STB and
associated VAS.
 Create additional revenue schemes and avenues which are built upon the scale and
opportunity blended with the STB and VAS platform.
 Create a robust value proposition for customers that puts the customer experience best of the
offerings and flexible UI/CE interface.
 Help marketing team to devise appropriate marketing communication strategy and initiatives
which will be innovative and identical for the organization.
 Track periodic performance of initiatives and communicate to management and employees as
decided by management.
 Ensure ROI of marketing strategy and initiatives taken from platform services department.
To summarize, it is not the intention of this Job Description to limit the scope or responsibilities of the
above-mentioned, but to highlight the most important aspects of your position. It is essential that all
employees are committed to their jobs and the success of the enterprise and maintain a willingness to
accept total flexibility of jobs and duties.

Beximco Communications
Limited
Job
Description
(The purpose of this form is to describe details job need to be done by respective employee)

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JOB KNOWLEDGE, SKILLS & ABILITIES
Functional Competencies:
 CPE and hardware
 DTH business and Technology
 Marketing and business development
 Technological orientation
 Market research and customer segmentation
 Analytical skills to create the product, pack and VAS offerings
Leadership Competencies:
 Negotiation
 Stakeholder management
 Business Acumen
 Conflict Management
 Risk Management
 Problem Solving Skills
 Decision making
 Communication Skills

QUALIFICATION STANDARD
Education:
 Graduate preferably MBA in Marketing from a reputed local or international education
institution.
Language proficiency:
 English language proficiency is a must.
Experience:
 10-15 years’ practical experience wherein at least 3 years in a Marketing and business
development leadership role. Marketing experience with platform services/CPE/Hardware or
associated VAS will be preferred.