e-commerce-to-accounting integration and payment
gateway platform. This leader will be responsible for building and inspiring a high-performance
commercial team, driving customer acquisition and retention, and ensuring revenue
growth as we transition from a portfolio of individual apps into a leading unified solution. You will
work closely with Product, Marketing, and Customer Success to make our ambitious platform
vision a commercial success.
Key Responsibilities

• Develop and execute the commercial and go-to-market strategy for our new

consolidated platform, covering e-commerce, accounting integrations, and payment
gateway services in the Nordic and international markets

• Lead, scale, and mentor the commercial team (sales, partnerships, customer success)
• Own the sales pipeline, lead generation, conversion, and retention initiatives
• Define and implement pricing, packaging, and positioning strategies to maximize

competitiveness and revenue across integration and payment solutions

• Identify, pursue, and establish strategic partnerships with e-commerce platforms,

accounting providers, and payment gateway providers (e.g., Stripe, Adyen, Nets, Klarna)
to expand reach and unlock new revenue channels

• Collaborate with Product and Marketing to ensure alignment of product roadmap,

platform messaging, and competitive positioning

• Monitor and analyze market trends, customer needs, and competitors (A2X, Synder,

IEX, Sharespine, Webgility, etc.) to continually adapt strategy and ensure differentiation

• Set KPIs and be accountable for sales targets, renewals, and commercial metrics
• Report regularly to senior leadership, providing insights and recommendations for

continued commercial acceleration

5+ years’ experience in SaaS commercial leadership, in e-commerce, payments,
accounting, or integration domains

• Proven track record of launching and scaling SaaS platforms from launch to market

leadership

• Deep understanding of SaaS sales, marketing, and customer success best practices,

including self-service and enterprise sales models

• Experience managing both direct sales and partner/channel sales globally

• Knowledge of payments ecosystem, including payment gateway providers and financial

compliance requirements in SaaS go-to-market contexts

• Analytical mindset with strong skills in data-driven decision-making and competitive

analysis

• Ability to build, lead, and inspire high-performance commercial teams
• Exceptional communication, negotiation, and cross-functional collaboration skills
• Fluent in English; Nordic languages a plus
• Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento), accounting

systems (e-conomic, Fortnox, Xero), and payment gateway solutions (Stripe, Adyen,
Nets, Klarna)