Responsible for overall Internationalization of Mother, Baby care and toys portfolio to the
international market. The role seeks to oversee the relationships of the company with its most
important clients. You will be responsible for obtaining and maintaining long term key customers
by comprehending their requirements and in building strong relationships with strategic
customers. You will need to identify needs and requirements to promote our company’s solutions
and achieve mutual satisfaction.

The goal is to contribute in sustaining and growing our business to achieve long-term success in
markets allocated to you blanketing South East Asia, Central Asia and MEA regions.
The entire business exercise should lead towards achieving the objectives set by the Board of
Directors to add value on Holding company IPO journey in 2023.

Develop the online vertical for our product category by leveraging key partnerships with
prominent E Commerce partners (Market Place) and the Key Accounts (Medical Store
Chains, Hyper Format, Convenience Stores, Super Market Format, Toy Specialty stores,
Baby Shop Chains) thus generating business for all our Joint Venture and Distribution
Partners in South Asia with India being the major market

• Responsible for the complete PL, Sales, Operations, Inventory, pricing, and gross

margins.

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• Develop Concept / Brand attributes and positioning strategy in line with Global

guidelines.

• Responsible for developing the Sales targets with E Commerce portals and Key Accounts

Customers making 360 degree marketing and Trade Marketing plan to achieve the same

• Prepare the Annual online / In Store marketing budget for the Key Customers in

consultation with the management team and allocate budget to brands with the break-up
in terms of season, campaign, media etc.

• Prepare annual marketing calendar in alignment with the Customer.
• Manage appropriate product promotions on all E Commerce platforms in collaboration

with the Marketing team.

• Designing and planning exclusive product ranges for each channel (E-commerce & Key

Accounts)

• Recommend e-commerce (online) store promotions in consultation with the vendors and

e-commerce portal.

• Ensure that all communication material required for the promotions is developed,

designed within the time frame specified from the Third Party or Internal Source

• Recommend events specific to brand, product category and season.
• Forecast along with the vendors and the e-commerce portal on the increase in traffic

during the promotions.

• Ensure the listing of all products on the e-commerce portal and Key Accounts system’s
• Using knowledge of the market and competitors, identify and develop unique selling

propositions and differentiators.

• Monitor regular reports on key performance indicators and management processes

within areas of responsibility and take appropriate action to achieve improved service
delivery and business objectives.