GM Brand Development and Communication
DEPARTMENT Marketing Operation
REPORTS TO: CEO
JOB GRADE/LEVEL Sr. Managerial
WORK LOCATION: Dubai, UAE

POSITIONOBJECTIVE:

Reporting to CEO, you will directly support and promote our brand and reputation
in the globally. You will handle over 50 SKUs in all global assigned market regions.
The main duties include leading a group of brand markers to develop marketing
elements such as branding, logos, advertising media, and messaging and
coordinating with sales managers on appropriate branding.
You will actively participate in the company’s strategy, communications, brand
management as well as event planning and coordinating. In this role, you will also
be responsible for internal and external communications, liaising with both
internal and external stakeholders in implementing the firm's marketing plan.

ROLES AND
RESPONSIBILITIES:

• Support the Company's Vision, Mission and Values;
• Lead the development & execution of the brand strategy of the company;
• Responsible for the design and production of media content;
• Compile, develop and execute the firm’s marketing plan, in line with the

business strategy as decided and communicated by the firm’s management;

• Procure all PR and brand related items and materials for the firm’s events;
• Be involved in and collaborate on all initiatives related to the firm’s

Recruitment, Business Development, PR and Corporate Social Responsibility;

• Conduct marketing research to support any required project and keep updated

with latest current trends and guidelines;

• Be the brand guardian for the newly developed brand positioning;
• Supervise the development of customer focused category strategies,

develop the product range & promotional program that delivers strategic
plan & commercial performance;

• Handling each product of many varieties to look out and promote into the

market by managing brand managers;

• Effectively execute brand marketing campaigns;

BAIN STRATHAM COFFEE HOLDINGS LLC

903 BURLINGTON TOWER, BUSINESS BAY,DUBAI, UAE
EMAIL: CEO.BAINSCOFFEE@OUTLOOK.COM MOBILE: +94770860120

• Supervise and deliver increased brand awareness, consideration & image

uplifts through creative development and top-of-funnel activity;

• Use the right tools - brand tracking, econometrics and sentiment analysis to

monitor brand performance across markets;

• Work closely with the creative team to ensure a consistent brand experience

across marketing and product touch points;

• Negotiate beneficial outcomes for the category to ensure opportunities for

improved category performance;

• Manage the optimization of profitability through effective promotional

planning, inventory management and packaging efficiencies;

• Develop a deep understanding of customers, products, and the buyer’s

journey;

• Manage and work with different stakeholders in order to set campaigns,

budgets, and projects;

• Identify critical success factors for competing in the market.

• 15+ years’ experience as a brand marketing leader;
• Creative brand marketing expertise: you have previously built brands that

people love;

• Proven experience building and managing brand marketing campaigns with a

mix of digital, offline and BTL experience;

• Strong ability to develop strategy and to influence other areas of the

organization;

• Successful management of 3rd party relationships to create integrated teams;
• Strong communication and interpersonal skills, able to persuade and influence

people;

• Demonstrated understanding of customer journey and lifecycle marketing;
• Experience working for a global brand and/or for ride hailing and highly

dynamic companies is a plus;

• Strong written and verbal communication skills in English.

COMMUNICATION
REQUIREMENTS

English proficiency.