Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Manage the content that the business posts to social media
Develop strategies that drive customers to the website
Improve the design, UX, traffic, and content of the website
Create paid campaigns on social media platforms
Maintain consistent brand messaging throughout all platforms
Create email blast campaigns to target key customers
Use advanced metrics to measure the success of a marketing campaign
Keep up to date on the latest social media trends