Key Responsibilities:

Lead the sales and marketing strategy for the country, ensuring alignment with overall business objectives.

Drive revenue growth, market penetration, and brand visibility across all key channels (modern trade, general trade, e-commerce, etc.).

Oversee the P&L for the country operations, ensuring profitability and sustainable growth.

Build and manage high-performing sales and marketing teams, including training, performance tracking, and goal setting.

Develop and execute go-to-market strategies, promotions, pricing policies, and channel development plans.

Collaborate with supply chain, finance, and product teams to ensure seamless operations.

Monitor market trends, competitor activity, and customer insights to inform decision-making.

Build strong relationships with distributors, key customers, and retail partners.

Represent the brand at key industry forums, trade shows, and business meetings.

Requirements:

Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.

Minimum 10+ years of progressive experience in FMCG sales and marketing, with at least 3 years in a senior leadership role.

Proven experience in managing country-level P&L and leading cross-functional teams.

Strong knowledge of distribution models, trade marketing, and consumer behavior in FMCG.

Excellent leadership, negotiation, and stakeholder management skills.

Strong analytical and execution capabilities