ROLE OVERVIEW
This position is a key contributor to the SBU strategy, identifies and develops opportunities for
growth and to gain market share. That leads the effort to create a strong network of end to end
business performance process and to deliver top lines & bottom lines of individual SBUs named
A) Staple Goods B) Dairy C) Beverage D) Snacks within the FMCG division. The ideal candidate
will be responsible to manage any of the assigned SBU among the mentioned 4 for overall
operations of the company as well as develop and implement strategies that meet the needs of the
customers, stakeholders, and employees.
JOB TITLE
Chief Operating Officer (COO) / SBU Head
REPORTS TO
Board of Directors
NUMBER OF VACANCY
Total 4 COO for 4 different SBUs A) Staple Goods B) Dairy C) Beverage and D) Snacks

JOB RESPONSIBILITIES BUT NOT LIMITED TO

• Develop short term and long-term business strategies across all channels
• Develop and maintain sustainable strategy to support growth and profitability targets
• Manage product lifecycle including SKU rationalization and PEM (Product Excellence

Management)

• Perform competitor analysis and develop defensive and offensive plans
• Perform industry trend analysis, market share and competitive analysis, and win/loss tracking

to identify product and commercial strategies for growth

• Research and track market competitive trends to remain abreast of product category

developments

• Set and manage P&L targets by categories, channels & SBUs
• Develop and execute NPD (New Product Development) process and marketing plans
• Develop strategies to communicate with the potential current & future prospective consumers
• Manage website, bloggers, and social medial contents
• Develop annual marketing budget and deliver & achieve all activities within the budget

Building and executing product launch plan, including value proposition, segmentation /
positioning, target pricing, awareness & advocacy strategies, channel strategy and sales
enablement

• Collaborating with Advertising & Promotion and Communications to develop a

communications plan in support of the marketing objective defining brand, value
proposition(s), and competitive positioning roadmaps.
QUALIFICATIONS, SKILLS & REQUIREMENTS

• Post-Graduation degree in any discipline preferably from MBA/Business Administration
• 15+ years of total experience with 05 years of experience in similar leadership position
• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing

Strategy

• Excellent oral and written communication skills
• Strong analytical and process skills with in-depth understanding on FMCG business
• Pragmatic, focused on real impact

• Experience leading direct and indirect teams, and working in large multi-functional and cross-

geography teams

INDUSTRY
FMCG
EMPLOYMENT TYPE
Full-time