Responsibilities:

Collaborate with Creative and Commercial Directors to generate compelling content ideas, storytelling concepts, and captivating visuals.
Manage the visual identity across various platforms including Instagram, TikTok, Pinterest, website, and Mailchimp.
Develop and maintain a comprehensive social media content calendar aligned with sales and brand objectives.
Ensure diversity and balance of content types to cater to different audience segments.
Create engaging content such as reels, event coverage, product showcases, and brand visual assets.
Analyze social media performance metrics regularly and provide insights for improvement.
Ensure brand consistency across all social media channels in tone, visuals, and messaging.
Paid Ad Coordinator:

Plan, execute, and optimize paid advertising initiatives to increase brand visibility and meet business goals.
Collaborate with the team to develop advertising strategies aligned with business objectives.
Monitor and manage advertising budgets to maximize ROI.
Utilize audience targeting tools to refine and optimize target segments.
Analyze campaign performance metrics and provide insights for improvement.

Desired Skills:

Creative Thinking
Visual Design
Content Strategy
Social Media Analytics
Brand Management
Paid Advertising Expertise
Collaboration and Communication
Budget Management
Audience Targeting
Adaptability