Key Responsibilities
Sales & Business Development

• Develop and execute sales strategies across all sales channels.
• Lead and manage a high-performing commercial team.
• Drive revenue growth and expand customer base in Kenya and the region.

Marketing & Brand Strategy

• Develop and implement brand marketing campaigns.
• Oversee packaging, promotions, and product launches.
• Analyze market trends and adjust strategies accordingly.

Product & Channel Development

• Identify and launch new product lines aligned with customer preferences.
• Improve distribution channels for both core and new products.

P&L Ownership and Forecasting

• Full ownership of sales budgets, forecasting, and performance metrics.
• Monitor product profitability and contribute to strategic pricing decisions.

Strategic Leadership

• Collaborate with executive leadership to align business strategy.
• Drive cross-functional performance across sales, operations, and finance.
• Foster a culture of accountability, innovation, and execution

Qualifications & Experience

• Bachelor’s in Business, Marketing, or related field; MBA preferred.
• 10+ years of experience in commercial leadership roles within FMCG, beverage, or

alcohol sectors.

• Strong understanding of the Kenyan and East African markets.
• Proven experience managing diverse sales teams and multiple channels.
• Experience with P&L ownership, forecasting, and strategic planning.
• Excellent leadership, communication, and decision-making skills.